How your phone is answered and what is heard on-hold makes an impression about your business. Therefore, presentation is key!
Effective on-hold messaging is simple – tell your company story in a manner that befits your business. People love to listen to stories and every company has a story behind its foundation, success and service.The ultimate goal is to turn a negative (“I hate being on hold!”) into a positive (“Wait! Put me back on hold! I was just getting into it!”)
Okay, let’s talk about the actual production of an on-hold message. Unless your system is automated with time constraints built in, don’t be concerned about length. Remember, this is not a commercial. In most cases the longer, the better. People won’t get bored; after all they’re a captive audience. And if they’re interested in the message they might forget about the passage of time.

At all costs try to avoid the typical – “Thank you for calling (fill in the blank). We’re conveniently located at (fill in the blank). Our services include…” BORING! A cutting edge, creative and dynamic company should have a cutting edge, creative and dynamic on-hold message to prove to prospective clients you are who you say you are. However…don’t rule out a simple message. For some businesses, a straight, honest friendly voice is perfect.

We recommend that all companies take a close look at the statistical information behind the effective use of on-hold messages. Not only does it serve as a practical way to save you time and money by answering simple questions such as hours of operation and location, it also serves to inform listeners of products and services you offer that they may not know about. Nothing pleases us more than a client who comes back to inform us that the few hundred dollars they invested in their message on-hold yielded a $20,000 account.

So stop putting your business “on-hold” and start putting your phone system to work for you. Email sales@voicehunter.com to find out more.